Should My Aspiring Content Creator Pal Cease Exploiting Me for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my design career, but I resist our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I am not a prop for her online persona.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we create together can get us: an opening. I know not all people likes being on camera, but sometimes unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but companions help each other in minor capacities. My assumption was recording a short video now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I value our friendship profoundly and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Susan Martin
Susan Martin

Evelyn is a seasoned journalist with over a decade of experience covering UK current affairs and digital innovation.